A new way to feel better about shopping...


ShopWisely, a concept pop up store, presents customers with the opportunity to purchase aspirational products that are ethically sourced and provide a positive community benefit.

Driven by the philosophy we can be 'Merchants of Change' this is a new way to feel good about shopping and make a positive impact on the lives of other people through transparent consumerism. A Wise Foundation initiative, this unique program brings it's customers not just a product, but it's story from inception to purchase. "People love the fact that they are making a difference to a person's quality of life by the purchase – a person often living in difficult circumstances looking for a hand up, not a hand out." states Project Manager, Emma Goodwin.

All purchases in the pop up store are ethically sourced and give back in numerous ways to the communities they originate from.